De Alwis A. H. M

BBA (UOC, SL), Reading for MBA (UOC, SL)

BIOGRAPHY

Hansaka De Alwis is currently serving as a Temporary Assistant Lecturer attached to the Department of Business Management at the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. He obtained his Bachelor's in Business Administration (Hons) in Marketing degree from the Department of Marketing, Faculty of Management and Finance, University of Colombo of Sri Lanka. Currently, he is reading for his master's at the University of Colombo, Sri Lanka.

RESEARCH INTERESTS

NStrategic Marketing, Sustainable Marketing, Business Management and Leadership, Digital Marketing, Quality

PROFESSIONAL QUALIFICATIONS

Diploma in Professional Human Resource Management – CIPM Sri Lanka (2021–2022).
Certificate in Human Resource Management – CIPM Sri Lanka (2020).
Foundation in Information Technology (FIT) – eAcademy Computer Education Centre (2015)

CAREER PATH

Temporary Assistant Lecturer, Department of Business Management, Faculty of Management and Finance, University of Ruhuna (2025 - Present)
Lecturer and Research Assistant, Professional Academy of Business Management (2024)
Assistant Lecturer, Saegis Campus Nugegoda (2023 – 2024)
HR officer – Training and Development, Asiri Surgical Hospital PLC (2022 – 2023)

Books

De Alwis, A. C., & De Alwis, A. H. M. (2024, February). Total Quality Management: Case Studies (1st ed.) [English]. Fremal Printers & Industries
De Alwis A. H.M. (2024, April). Guide to Sustainable Marketing (1st ed.) [English}. Fremal Printers & Industries

Book Chapters

De Alwis, A. H. M. (2022). Workload’s Impact on Perceived Academic Performance. In Sustainable Management Practices for Building Resilient Businesses (pp. 47–58). Notion Press.

Journal Article

 De Alwis A.H.M (2023). Exploring the Role of Social Media Marketing in Shaping Purchasing Intentions for T-shirts in Sri Lanka. International Journal Vallis Aurea, 9(2), 1–14. https://doi.org/10.2507/ijva.9.2.1.102Conference.
 Andrlic, B., De Alwis, A. C., & De Alwis, A. H.M (2022). The effect of HRM practices on the implementation of TQM in the tourism sector. Specialusis Ugdymas, 2(43), 3068-3080. (Google Scholar Citations -4)

Book Chapters

 Kurian, S., Ramanathan, H. N., De Alwis, C., De Alwis, A. H. M., & Thomas, B. A. (2020). The correspondence between service quality dimensions and customer perception during COVID-19 outbreak: An analysis across public and private sector banks in India and Sri Lanka. Proceedings of the 11th International Conference on Business & Information, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, Page 51
De Alwis, A. C., Punchihewa, U., De Alwis, A. H. M., Andrlic, B., & Hareesh Ramanadhan, N. (2021). The impact of occupational stress on organizational citizenship behavior: The mediating role of job satisfaction. Proceedings of the International Conference on Contemporary Management (ICCM) 2021, Page 132. University of Jaffna.  
De Alwis, A. H. M. (2022). Workload’s impact on perceived academic performance. Proceedings of the International Conference on Building Resilience for Sustainable Industry 4.0: Sociological, Economic, Technological and Managerial Integration, Jain (Deemed-to-be) University, Kerala, India.  
 De Alwis, A. H. M. (2023, September 10). Mindfulness as a catalyst for academic excellence: Evidence from business, management undergraduates. In Proceedings of the International Management Conference B-LIV 2023: Unlocking Inclusive Value for Business. Bhavan's Royal Institute of Management - Bhavan's B School.
De Alwis, A. C., & De Alwis, A. H. M. (2022, January 14). Exploring HR managers' attitudes towards the digital transformation of HR functions through EHRM. International Management Conference B-LIV 2022: Unlocking Inclusive Value for Business. Conference Proceedings, Bhavan’s League for Inclusive Values.  
 De Alwis, A. H. M. (2023, September 10). The influence of social media marketing on purchasing intention in Sri Lanka’s T-Shirt industry. In Proceedings of the International Management Conference B-LIV 2023. Bhavan's Royal Institute of Management - Bhavan's B School.
De Alwis, A. H. M. (2024, September 30). Financial literacy and investment outcomes: Insights from Sri Lankan teachers. In Proceedings of the Fifth Research Conference on Business Studies – RCBS 2024. University of Vavuniya.  
 De Alwis, A. H. M. (2024). Revitalizing traditional theatres in Sri Lanka: The role of marketing mix elements and competitive pressures. International Research Symposium on Management 2024, Rajarata University, Sri Lanka.(Date of the Conference, 28th November 2024)
 
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